Who we are
The controller is Thomas Kitchen-Dunn, trading as Tailored Digital.
Contact
For any question about your data, or to use your rights, email tom@tailoreddigital.co.uk.
What we collect
If you send a survey enquiry, we collect what you type into the form:
- About the property: the postcode, the address, the house type (or "Not sure" / "Other") and why you need a survey. Optionally, a link to the property listing, the asking price or your offer, and any notes.
- About you: your name and email address. Optionally, your phone number and whether you would like a call.
- Your choices: whether you asked us to send your details to our survey partner, and whether you asked for emails about new guides.
If you paste a Rightmove, Zoopla or OnTheMarket link, we keep the link as text only. We do not visit, copy or collect the listing.
Address finder. When you type a postcode to find your address, the postcode you type is sent to our address-lookup provider, Ideal Postcodes (IDDQD Limited), and your browser's connection to them shows them your IP address. They use this only to return the matching addresses to us. Their data is hosted in the UK and EU. You can type your address in by hand instead.
To stop spam, the server keeps a one-way scrambled (hashed) version of your IP address for about a day to limit repeat submissions. It is not used for anything else.
If you came from one of our ads. When you click one of our Google ads, the web address can include an ad click identifier (gclid, gbraid or wbraid) and campaign tags (such as utm_source and utm_campaign). If you send an enquiry, we save these with it so we can tell which ad, if any, led to it. They say which ad was clicked, not who you are.
If you allow analytics on the cookie banner: Google Analytics usage data, such as the pages you view, how far you scroll a guide, which links you click, and that an enquiry was sent (not what was in it).
If you allow advertising measurement on the cookie banner: Google Ads records that you came from one of our ads and whether you then sent an enquiry. When you send an enquiry, your browser also turns your email address into a scrambled code (a SHA-256 hash) and sends only that code to Google, so Google can match the enquiry to the ad click. Google calls this "enhanced conversions". We use it only to measure our ads, under Google's customer data policies. We don't use it for ads personalisation or remarketing.
We also use basic technical data needed to run the website.
Cookies and analytics
The cookie banner gives you two separate choices, and both are off unless you turn them on:
- Analytics: Google Analytics 4, to understand which guides are read and which are useful.
- Advertising measurement: Google Ads conversion measurement, to see whether an ad led to an enquiry. Ads personalisation is always off.
If you choose Reject all, or make no choice, neither is loaded.
| Name | Set by | Purpose | When |
|---|---|---|---|
| _ga, _ga_* | Google Analytics | Tells visits apart so we can count pages viewed and links clicked | Only after you choose Accept |
| _gcl_au, _gcl_aw, _gcl_gb | Google Ads | Records that you came from one of our ads, so an enquiry can be counted as a result of that ad. Kept for up to 90 days | Only after you allow advertising measurement |
| kyht-attrib (session storage, not a cookie) | This site | Keeps the ad click identifier and campaign tags while you move between pages, so they can be saved with an enquiry. Cleared when you close the tab | Only after you allow advertising measurement |
| kyht-consent (local storage, not a cookie) | This site | Remembers your cookie choices, so we don't ask on every page | When you make a choice |
Google may also read or set its own cookies on its own websites (such as google.com) to measure ads. See How Google uses information from sites that use its services.
To change your mind later, use the "Cookie settings" button at the bottom of every page. Turning a choice off stops it on this site; you can also clear cookies in your browser.
Who we share it with
If you tick the box asking us to, we send your enquiry to LKD Surveying and Consulting Ltd, our survey partner, so they can contact you about a quote. We do not send it to any other firm. More about this partner, how we are paid, and what happens next is on our How we work page.
These companies handle data on our behalf and act only on our instructions: our website host (20i), which stores enquiries; Ideal Postcodes, which runs the address finder; and Google, for analytics if you allow it. If you allow advertising measurement, Google also receives ad click and enquiry (conversion) data and the scrambled email code described above, to measure our ads; see How Google uses information from sites that use its services. We don't sell your data.
Lawful basis
- Sending your enquiry to our survey partner: your consent, given by ticking the box. You can withdraw it at any time by emailing us. If we have already sent your enquiry, we will ask them to stop using it.
- Finding your address and dealing with your enquiry: the same consent, and the steps you asked us to take.
- Emails about new guides: your consent, given by ticking the separate box. Every email has an unsubscribe link.
- Spam protection (the hashed IP, kept for about a day): our legitimate interest in keeping the form working.
- Analytics cookies: your consent, given by allowing analytics. You can withdraw it at any time through "Cookie settings".
- Advertising measurement cookies, and sending the scrambled email code to Google: your consent, given by allowing advertising measurement. You can withdraw it at any time through "Cookie settings".
- Saving the ad click identifier and campaign tags with your enquiry: our legitimate interest in knowing which ads lead to enquiries. We only report an enquiry back to Google as an ad result if you allowed advertising measurement.
How long we keep it
- Enquiries: we keep them for 12 months from the date we receive them, then delete them.
- Hashed IP for spam protection: deleted after about 24 hours.
- Ad click identifiers and campaign tags saved with an enquiry: kept and deleted with the enquiry.
- Emails about new guides: we keep your consent record for as long as you stay subscribed. If you unsubscribe, we keep only your email address on a do-not-contact list so that we don't email you again.
- Once our survey partner has your enquiry, it becomes responsible for its own copy and will tell you how it uses your data when it contacts you.
Your rights
You can ask for a copy of your data, ask us to correct or delete it, ask us to limit how we use it, ask for it in a portable format, object, or withdraw your consent. You can complain to the Information Commissioner's Office at ico.org.uk.
Last updated: 10 November 2026.